Welcome to the new way
of doing Loyalty

AI Powered Loyalty
Program Optimization

For a long time, cardholders saw loyalty programs as a freebie or perk. Today's cardholders are different; they want to be amazed, they want personalization, and they want the best deal. Today, to thrive, banks need to evolve their loyalty programs. Here’s where we come in. Powered by real-time customer insights, proprietary AI, and a proven business track record, we give banks the tools they need to manage, grow, and save on their loyalty program like never before.
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HOW AND WHY WE DO IT

CUSTOMER CENTRIC

Ai POWERED

We are building the future of consumer banking, creating software that connects real-time data and customer-centricity to deliver a simple yet powerful solution that harnesses a hybrid of human strategy and experience with artificial intelligence.

BORN

FROM BANKING

Sure, we are a company with brave and new ideas, but that doesn’t mean we are rookies. MUSCLE was born from over 30 years of real banking experience and a track record of delivering on trust, not some sketches on a napkin.

NEW

LOYALTY

Loyalty, loyalty, loyalty. You've heard it all before. We believe the secret to our success is evolving what loyalty means. The New Way of Doing Loyalty is about giving visibility to banks and real personalized value to cardholders. Data and analytics are not enough. Our Made For Banking Suite gives you the insights and control to truly evolve your relationship with your customer.

REAL-TIME

SAVINGS

No, there is no catch. We have engineered a product suite that not only improves your customer experience and loyalty, but also delivers real-time savings that you can see. Just plug in and save.

Global Impact
with Costa Rican DNA
Conceived in Oxford and born in beautiful Costa Rica, we are a fast-growing company with one objective: to make loyalty programs better. Better for banks, better for commerce, and of course, better for cardholders. Our success and global reach come down to our culture: a passion for giving banks the tools and savings they need, while customers get the experiences they deserve.

We know users,
we know banks, and we know
how to improve loyalty.

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More show,
less tell.
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WHAT WE'VE ACHIEVED

“Muscle has been instrumental in our growth by helping us truly understand our customer while reducing costs”

Jaime Chekovsky
CEO, Interbank

“Muscle has been instrumental in our growth by helping us truly understand our customer while reducing costs”

Jaime Chekovsky
CEO, Interbank

“Muscle has been instrumental in our growth by helping us truly understand our customer while reducing costs”

Jaime Chekovsky
CEO, Interbank

LINKEDIN
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JOIN THE TEAM

AI Powered Loyalty
Program Optimization

MUSCLE 2024®