SaaS: Gaining Momentum in 2023 Retail Banking

Loyalty & Trends
Aug 28, 2021
3 min

Software as a Service is Gaining Momentum in 2023 Retail Banking. Offering real-time analytics, chatbots,and personalized recommendations, which can help banks better understand their customer's needs and provide more personalized service.

Software as a Service provides the ability to streamline processes and improve efficiency. This has been a novelty in 2022 and will gain momentum in 2023. Banks can automate many manual, time-consuming tasks using SaaS applications, such as data entry, account management, customer service, and personalized user experience. This allows employees to focus on more important tasks, such as building customer relationships and identifying new business opportunities.


SaaS applications are typically designed to be intuitive and user-friendly, which means that bank employees can start using them quickly and with minimal training. This is especially important in today's fast-paced business environment.


Despite the perception that core banking providers should be able to deliver all the modern digital solutions desired by banks. Supporting so many specialized digital solutions that change so rapidly is very tough. The shift to collaborative business models and an ecosystem provides banks with various opportunities.


Global cloud computing marketing which is the umbrella industry of SaaS has a CAGR of 16.3%. The industry is expected to be worth up to $947.3 billion by 2026.


Software asa Service is also a highly secure delivery model, which is important for banks that handle sensitive customer data. SaaS providers typically have strict security protocols in place to protect their customers' data, and they often have the resources to invest in the latest security technologies. This can give banks using SaaS applications peace of mind that their data is safe and secure.

Many SaaS applications offer real-time analytics, chatbots ,and personalized recommendations, which can help banks better understand their customer's needs and provide more personalized service. Muscle is a Software-as-a-Service provider that helps banks run profitable and personalized loyalty programs improving customer satisfaction and loyalty while reducing costs for the financial institution which is critical for the success of any retail bank.

In conclusion, SaaS has become an increasingly important tool for retail banks in the past year and is an upcoming trend for 2023. Banks are looking to improve their operations, reduce costs, and better serve their customers.Whether you're a small community bank or a large international institution, Muscle can help you stay competitive and meet the evolving needs of your customers.

Franco Arturo Pacheco
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