White-Labeled
Reward Platform

The White Labeled reward platform that helps banks reduce loyalty costs, increase card transactions and predict customer behavior —all in one place.

Configurable White Labeled Marketplace

Completely configurable, white-labeled marketplace — it’s your brand, your data, and your cardholders.

Enterprise ready support

We support you at every stage — from planning and developing, to integration and result tracking in the enterprise day to day.

Plug - and - Play Integration

Muscle integration takes 4-6 weeks. Allowing the bank to start experiencing results right away.

All in One, A.I. Driven Reward Platform

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Use Transactional Data And Create Behavior Driven Rewards


Reduce Operational Costs and Increase Profitability

Customer engagement

Engage customers across banks’ online channels

Your marketers can engage your customers with promotional reward campaigns through email and in-app push notifications based on personalize data.

a white label platform with high tech components

Predictive Purchase behavior
One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her
Point Reward Optimization
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia
Real-time push Recommendations
One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her
White label configuration
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia
API Integration
One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her
API Integration
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia

Control Tower: Dashboard

We build software that empowers banks to effectively integrate their marketing, financial, and loyalty team together.

Holistic Customer View
Dynamic Segmentation
Recomendation Trigger
Parametrization of Redemption Costs
KPI Tracker
Strategy Diversification

Comprehensive onboarding process

It’s as easy as 1-2-3. Getting off to a fast start and seeing results right away is critical to us and to you. We have experience working with leading banks

Increase Customer Transactions
with high Personalization

Is there a hidden implementation cost?

No. There are no implementation or integrations costs

Does Muscle have an app?

Yes, we have a white labeled application for your bank — it’s your brand, your app and your customers.

Can I change the look & feel of the platform?

Sure, Muscle is almost invisible — it’s your brand, your colors, your tone. Muscle team will help you to maximize your brand with the right look and feel.

Can I Integrate my financial systems?

Muscle is fully integrated. Open APIs and out-of-the-box integrations make it easy to connect with your existing systems.

Our top priority is keeping your data safe and secure.

Serious about security

Built with privacy-by-design, we target relevant offers without any personally identifiable information.

PCI Compliance

We offer banks a hosted solution to make implementation, maintenance and upgrades simple.

Enterprise ready

Our tech support team is available around the clock to ensure a flawless customer experience.

All major
payment methods

Plink works with Mollie. Your customer can complete the payment requests using all major payment methods, like creditcard or iDEAL.