1.3x
Increase in cardholder redemptions
12M+
Cardholders supported
12
Countries in operation
14%
Avg CPP efficiency Improvement
OUR MISSION
What we offer
Today’s customers expect relevance, value, and simplicity.
Muscle helps banks deliver all three, through intelligent loyalty and redemption platforms powered by real-time insights, proprietary optimization technology, and deep banking expertise.
Our solutions enable financial institutions to personalize every redemption, control costs dynamically, and unlock measurable savings across their portfolios.
What We Do
We bring together banking experience and AI innovation to redefine loyalty.
Built by bankers and powered by technology, Muscle helps issuers turn their loyalty programs into engines of efficiency and engagement, delivering real-time savings, personalized value, and smarter connections with every customer.
ABOUT US
Our DNA
Backed by leaders in banking, AI, and customer experience, MUSCLE brings unmatched expertise to reinvent loyalty.
Optimization Starts Here
Thank you for your interest in MUSCLE. Please contact us and a member of our team will be in touch.
Built by bankers. Designed for control.
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